We started with market research and positioning to understand the pain points of restaurant managers and logistics coordinators. The corporate identity was created to convey freshness, structure, and reliability — values ​​that are central to Flid’s mission. The logo design reflects the natural flow of product logistics, while the branding system uses muted green colors and structured layouts to support clear communication between touchpoints.

In terms of UX/UI, we developed a platform that simplified the ordering process for busy professionals and purchasing managers.
One-click ordering was our main goal in optimizing the ordering process.

Clear interfaces, quick actions, and logical navigation ensured that users could place or manage orders with minimal effort — even during peak hours. The development phase included creating an adaptive, scalable system with intelligent filtering, order history, and integration with backend logistics tools.

We continue to support Flid as they grow, adapting the platform to new business needs. This project is a prime example of how thoughtful design, programming, and data management can turn a complex system into a simple process!