KickGame Tournament Company
KickGame came to us with an idea to create a new platform for amateur sports — and we built the full visual and UX foundation from scratch.

Game
Upgrade Logotipe, UX/UI Design
KickGame is a digital service for organizing sports matches and managing amateur teams. It helps users easily create a team, join a game, and compete like professionals — all through an intuitive interface. The platform is focused on high conversions, team engagement, and fast onboarding.
Our team was responsible for the complete visual and UX/UI design cycle of the product. We started with a logo update and developed a fresh, sporty brand identity that speaks to active users. Based on UX research, we designed an intuitive user flow that simplifies the entire journey — from registration to forming a team.
We created a conversion-oriented interface, with a clear focus on motivating users to subscribe after registration. The design strategically limits access to certain features until sign-up, while already showing the platform’s value upfront. The interface is fully mobile-adapted, and we built a systematized UI component library to ensure consistency and scalability.
The result: a clean, modern, and easy-to-use sports platform designed to drive engagement, increase loyalty, and convert traffic into active players — all without writing a single line of code ourselves.
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